ELFBAR is committed to responsible sales and marketing practices in its efforts to prevent underage access to vaping products and minimize underage exposure to vaping-related marketing.
Our products are intended for adult users as a nicotine alternative. Non-smokers and anyone below the applicable legal age should never vape. As a leading global brand, we unwaveringly support measures aimed at preventing underage access, enforcing age restrictions and age verification requirements, and promoting responsible retailing.
ELFBAR MARKETING STANDARDS
The marketing of ELFBAR products globally is guided by the following principles:
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The use of cartoon-style imagery, characters, anime, or other designs likely to appeal to underage audiences, or associated with youth culture, is prohibited.
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Products must not be marketed in a manner that imitates the trademarks, branding, packaging, or other distinctive visual features of products typically intended for underage audiences.
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All individuals appearing in any marketing or promotional material must appear to be at least 25 years of age.
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Marketing must clearly state that products are intended solely for existing adult smokers and vapers who meet the legal minimum age in the relevant market, and disclose whether the product contains nicotine, including a warning that nicotine is a highly addictive substance.
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Where print communications are legally permitted, they must be limited to appropriate adult/trade audiences and comply with all applicable media restrictions.
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Marketing must not be directed at individuals below the legal minimum age through media selection or context.
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Event marketing and sponsorships must be limited to events intended for appropriate adult audiences and must not be directed at individuals below the legal minimum age.
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Outdoor advertising, including digital outdoor displays, should be located at least 100 meters away from any primary or secondary school, childcare facility, or venue primarily frequented by underage audiences.
SOCIAL MEDIA GUIDELINES
ELFBAR’s social media activity must comply with the local laws and regulations, as well as the policies and requirements of the relevant social media platform.
Where social media activity is permitted, all content must:
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display an age restriction label stating the legal minimum age
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clearly state that products are intended for existing smokers and vapers only
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carry a warning that nicotine is a highly addictive substance
ELFBAR shut down its social media accounts, including on TikTok, in 2023. In some markets, the brand has set its social media accounts, for example on Instagram, to private, in accordance with local laws.
COMPLIANCE WITH LOCAL REQUIREMENTS
All sales and marketing activities must comply with the applicable laws, regulations and industry requirements in the relevant market.
The legal minimum age refers to the age for purchasing vaping products in the relevant market, which may be 18 or 21 years, or another age as determined by local law.
Where local requirements extend beyond these principles, those requirements will apply.
