Sales and Marketing Principles
ELFBAR is committed to responsible sales and marketing practices in its efforts to prevent underage access to vaping products and minimize underage exposure to vaping-related marketing.
Our products are intended for adult users as a nicotine alternative. Non-smokers and anyone below the applicable legal age should never vape. As a leading global brand, we unwaveringly support measures aimed at preventing underage access, enforcing age restrictions and age verification requirements, and promoting responsible retailing.
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Lighthouse Guardian Program
ELFBAR Statement on Underage Protection: Position and Measures
ELFBAR is committed to preventing underage access to vaping products. In line with this commitment, the brand launched Lighthouse, its dedicated guardian protection program, in January 2023.
Our products are intended for adult users and should never be marketed or sold to anyone below the legal purchasing age. As a leading global brand, we support measures aimed at protecting underage individuals, enforcing age restrictions and age verification requirements, and strengthening access-control.
This Statement covers all ELFBAR products and relevant business activities across our value chain. We are committed to working with all our business partners to uphold the principles set out in this Statement and fulfill our shared goal of protecting the underage through effective safeguards and responsible practices.
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Stoptober Campaign
ELFBAR actively participates in smoking cessation activities and fully supports government and institutional policies. Stoptober is a smoking cessation campaign led by Public Health England that encourages smokers to start by abstaining from smoking for 28 days during the month of October. To respond to the call of the campaign, we teamed up with 20 retail outlets across the UK to launch a challenge among smokers to give up the equivalent of 50,000 cigarettes during Stoptober month, helping hardcore adult smokers quit their habits.
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